American Vascular Associates partners with physicians, practice leaders, and care teams to strengthen vascular centers through operational expertise, strategic guidance, and a shared commitment to exceptional patient care. Learn more about our mission, values, and the leadership team helping practices navigate today's challenges and build for long-term success.
Our mission is to support physicians, practice leaders, and care teams in delivering compassionate, coordinated, and relationship-driven care by fostering a culture of trust, innovation, and continuous improvement that puts people first.
Our vision is to create a healthcare environment where patients feel genuinely cared for and providers feel deeply supported by building relationship-centered systems that restore dignity, compassion, and excellence to every healthcare experience.
The way we serve our physician partners, support our teams, and care for patients is guided by a shared set of values.
We treat every patient, physician, and colleague with empathy, dignity, and respect, recognizing that healthcare is ultimately about people.
Strong partnerships create better outcomes. We prioritize long-term relationships built on trust, transparency, and collaboration.
Success is a team effort. We support one another and work together to achieve the best possible outcomes for providers, patients, and communities.
We do what is right, even when it is difficult, and hold ourselves to the highest standards of professionalism, ethics, and compliance.
Healthcare is constantly evolving. We embrace innovation, learn from experience, and continually seek better ways to serve our partners and patients.
We believe thriving teams create exceptional patient experiences. Supporting the health and well-being of our people is fundamental to our success.
Our leadership team brings together decades of experience across healthcare operations, finance, compliance, physician engagement, business development, and clinical leadership. Together, we help physician-owned vascular practices build stronger, more sustainable organizations.
Years of healthcare experience
States Represented
Centers Managed
Physician Partners
At AVA, leadership goes beyond titles. Our team combines deep expertise in healthcare operations, financial management, compliance, organizational development, physician partnerships, and strategic growth. This multidisciplinary experience allows us to support vascular physicians with practical solutions that improve performance, strengthen operations, and position practices for long-term success.
Chief Executive Officer
Michael Licata is Chief Executive Officer of American Vascular Associates, bringing extensive experience in healthcare strategy, growth, and operations.
He previously served as Chief Strategy Officer at Pinnacle Treatment Centers and as Executive Vice President and Chief Development Officer at Healogics, where he helped triple the company’s wound center footprint. Earlier, he was North America Vice President of Sales for Nuclear Medicine and Oncology at Philips Medical Systems and founded Philips’ pre‑clinical molecular imaging business.
Michael began his career as an engineer, transitioned into healthcare with GE Medical Systems, and holds a BS in Electrical Engineering from Clarkson University and an Executive MBA from Stanford University.
Chief Financial Officer
Audrey Soskin serves as the Chief Financial Officer at American Vascular Associates, bringing extensive experience in financial leadership within the healthcare sector.
In her role, she oversees financial strategy and operations, ensuring fiscal responsibility and supporting the organization’s growth objectives. Audrey’s expertise includes financial planning, budgeting, and regulatory compliance, which are critical to the company’s success.
Her strategic approach to financial management contributes to the organization’s mission of delivering high-quality vascular care.
Chief Operations Officer
Sam Lee is Chief Operations Officer of American Vascular Associates. He is a dedicated leader in healthcare operations and revenue growth, brings over 20 years of expertise in transforming multi-unit health services.
His experience includes working closely with private equity-backed organizations, where he has successfully aligned operational strategies with investment objectives to deliver sustainable results.
Renowned for his ability to guide cross-functional teams, strengthen partnerships, and enhance patient care, Sam’s leadership ensures impactful outcomes for patients, healthcare providers, and investors alike.
Chief Compliance Officer
Laurie Brown BSN, RN is currently the Chief Compliance Officer for American Vascular Associates with more than 17 years of leadership, clinical operation, and healthcare experience.
Her experience includes Ambulatory Surgery Center (ASC) and office-based lab clinical operations, state licensure surveys in various states, CMS ASC facility certification, compliance, and accreditation surveys.
Clinical and leadership roles include Trauma ICU Nurse, Interventional Radiology Nurse, Nurse Preceptor, ASC Manager, Director of Clinical Operations and Compliance, and Chief Compliance Officer.
Laurie has also served on multi-state committee projects such as the Louisiana State Department of Health’s Study workgroup regarding Bill HCR 70 “Potential Licensing of Endovascular Suites” and the Mississippi State Certificate of Need Ad Hoc Subcommittee on Digital Subtraction Angiography.
Senior Vice President, Organizational Development and Physician Engagement
Scott Snyder brings over two decades of experience in talent acquisition and leadership to American Vascular Associates.
With a proven track record of building high-performing recruitment teams, designing strategic hiring processes, and significantly reducing recruitment costs, Scott has consistently driven growth through people-first practices. His work spans both clinical and non-clinical healthcare roles, partnering with C-suite leaders to scale organizations and align talent strategies with business goals.
Scott’s passion for coaching and developing internal teams, combined with a deep understanding of metrics and performance, makes him a transformative leader in healthcare staffing.
SVP of Corporate Development
Dana Arvidson is the SVP of Corporate Development. Dana has more than 20 years of experience driving growth, transformation, and operational excellence across healthcare, consumer finance, and investment management.
With deep expertise in financial leadership and transactions, Dana has successfully led and supported over 50 mergers, acquisitions, and strategic deals. Private equity experience includes working alongside leading firms such as Ontario Teachers’ Pension Plan, Century Equity Partners, and JLL Partners, providing a strong foundation in value creation and disciplined investment strategy.
Dana brings a unique ability to bridge strategy and execution. Throughout his career, he has held senior leadership roles while building high-performing FP&A functions, implementing enterprise systems, managing investor relations in multi-state operations. He is equally effective in the boardroom as he is in an operational setting, developing dashboards, insights, and processes that drive informed decision-making and measurable results. He is passionate about solving challenging business problems, shaping growth strategies, and partnering with physician practices to create sustainable, long-term value.
Director of Clinical Applications and Data Systems
Jeffrey Rockett serves as Director of Clinical Applications and Data Systems at American Vascular Associates, bringing more than 20 years of healthcare operations and technology leadership experience. He leads enterprise initiatives focused on clinical applications, data and analytics, systems integration, technology governance, interoperability, and scalable technology solutions that support AVA’s physicians, clinical teams, operational leaders, and growing network of vascular centers.
Before joining AVA, Jeff spent nearly 15 years with Healogics, where he most recently served as Vice President of Digital Applications. In that role, he led enterprise clinical technology, EMR modernization, interoperability, and digital application strategies supporting more than 600 hospital partners and thousands of healthcare users nationwide. Earlier in his career, Jeff managed wound care center operations, giving him a practical understanding of how clinical workflows, technology platforms, financial performance, and the patient experience must work together in complex healthcare environments.
Jeff’s areas of expertise include clinical applications, electronic health records, healthcare data strategy, enterprise systems integration, revenue cycle technology, technology governance, and operational standardization. He holds an MBA in Leadership from Liberty University.
Director of Digital Marketing
Devon Kirk is the Director of Marketing at American Vascular Associates. She is a strategic digital marketing and project management leader with 20 years of experience guiding complex, multi-stakeholder web and digital transformation initiatives across healthcare, financial services, and professional services organizations.
Most recently Senior Digital Marketing Project Manager & Implementation Strategist at Blue Cross Blue Shield SC, she has led enterprise website and digital communications programs and built governance frameworks that strengthen cross-functional delivery. Her background also includes senior roles at Randall Reilly, Chernoff Newman, and GetPayroll, where she managed multimillion dollar marketing portfolios and drove measurable gains in lead generation and campaign performance. She holds a Master of Science in Marketing, PMP training, and certifications in Lean Six Sigma, HubSpot, and Google Analytics (GA4).
As she joins American Vascular as Director of Digital Marketing, Devon brings a rare mix of technical fluency, digital marketing strategy, and healthcare industry expertise. She specializes in turning strategic vision into actionable roadmaps and building scalable processes that improve digital experience performance, positioning her to elevate American Vascular's digital presence and patient engagement.
CEO Emeritus & Board Member, American Vascular Associates
Founder
Jan supports the strategic expansion of vascular care services nationwide and focuses on building provider partnerships, advancing policy initiatives to improve reimbursement models, and mentoring executive leadership, while remaining closely engaged with the organization’s long‑term vision of expanding high‑quality care, particularly in underserved communities.
Janet has served for several years on the Boards of both the Cardiovascular Coalition and the Office Based Facility Association.
Every decision impacts patients, providers, and care teams. We strive to understand first and act thoughtfully.
We focus on building sustainable systems, partnerships, and strategies that support lasting success.
We support local autonomy while maintaining alignment around a shared vision and consistent standards of excellence.
The best solutions begin with understanding. We listen carefully, collaborate openly, and respond purposefully.
We focus on meaningful action and continuous improvement, creating positive change where we can have the greatest impact.
Everything we do is centered on helping physicians build thriving vascular practices that can continue delivering exceptional care in their communities. Through experienced leadership, trusted partnerships, and a commitment to continuous improvement, AVA helps practices navigate complexity, strengthen operations, and prepare for the future.
Whether you're looking to optimize performance, overcome operational challenges, or plan for future growth, our team is ready to help.
