Strategic Planning

Realize Your OBL or ASC Vision — With AVA as Your First and Most Trusted Partner

Embarking on the journey to establish your dream office-based lab (OBL) or ambulatory surgery center (ASC) is both exhilarating and complex. At every turn, questions arise: How do I ensure compliance? Is this location viable? Can I predict financial outcomes? At American Vascular Associates (AVA), we believe we’re not just another vendor in your process—we should be your first call. With deep expertise—from strategic planning through regulatory navigation to launching operations—we guide you confidently from concept to completion.

1. Strategic Planning Rooted in Data — Know Your Market from Day One

Choosing the optimal location is a critical early decision. Our Strategic Planning services equip you with comprehensive market analysis—identifying areas rich in growth potential and underserved patient needs, so your center is both needed today and positioned for the future. By leveraging robust data and future projections, we ensure sustainable patient demand as demographics shift.

Building on location intelligence, we prepare feasibility studies, complete due diligence, and develop 3‑year financial projections—equipping you with clarity and confidence before investing.

2. Smooth Execution — We Handle Negotiations So You Can Focus on Care

Construction. Equipment procurement. Lease terms. Vendor agreements. These headline priorities often bite into physician time and energy. AVA handles:

• Construction cost and vendor negotiation, including equipment packages, tier‑level pricing, billing terms, and payer reimbursement rate discussions.
• Lease negotiation to ensure long‑term cost savings and sustainability.

We elevate your vision with a physician-centric lens—ensuring that operational workflows, equipment, and supplies reflect how you intend to practice.

3. Organizational Clarity — From Term Sheets to Investor Presentations

Establishing your center’s internal structure and communicating it to stakeholders is essential.

• We draft term sheets that clarify organizational design, roles, and potential challenges—eliminating misunderstandings early.
• Need to raise capital or recruit physician investors? Our offering memorandums and investor presentations position your venture professionally—and persuasively.
• We oversee syndication and organizational management, ensuring seamless progression from planning to opening day.

4. Compliance Leadership — In-House Guidance You Can Trust

One of AVA’s most powerful advantages? We have a full‑time, in‑house compliance officer—our chief of compliance—who has navigated the vascular and outpatient landscape for over 20 years. While physicians often focus on care delivery, the regulatory maze—Certificates of Need (CON), state and federal regulations, payer policies—can trap even seasoned operators.

With our compliance leader on board from Day One, you gain:

• Expert guidance on Certificate of Need (CON) requirements, even in states with shifting rules.
• Proactive alignment with accreditation standards.
• Support with policy interpretation, documentation, audits, and compliance systems.

We’re not waiting for issues to arise—we’re preventing them, keeping your focus where it belongs: delivering exceptional patient care.

(I’ll insert a quote here from our CCO—our compliance officer—and the CDO once available, to highlight how real-world experience powers this support.)

5. Leadership With a Voice — Measuring Success from Day One

We believe in hearing the patient (and physician) perspective and measuring what matters.

• We conduct Voice of the Customer (VOC) analysis, so you understand what your patients value most—and build that into the practice model.
• We then develop meaningful Key Performance Indicators (KPIs) that align with your defined goals, whether it’s reducing wait times, improving patient satisfaction, or maintaining financial performance.

6. Partner Where It Counts — Collaborative, Physician-First Approach

Your vision, your values—that’s our North Star. We collaborate with you to identify potential partners who bring strategic value, whether through clinical alignment, investment, or shared infrastructure.

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Why AVA Should Be Your First Call — Not Your Last

When you’re dreaming of building an OBL or ASC, it’s tempting to start with real estate brokers, architects, or equipment vendors. But at AVA, we know the critical advantage lies in starting with experience across the entire journey—from feasibility and compliance to organization and launch.

That’s why we make sure:

• You’re not navigating the regulatory landscape alone.
• Your financial modeling is accurate, strategic, and forward-looking.
• Your practice embodies your vision—from care delivery to workplace culture.

Ready to take that first call? With AVA by your side, your dream center isn’t just a concept—it’s an achievable reality.

(Want a custom consultation? Reach out to us at info@americanvascular.com or call (727) 474-0090.)